Good trucking company website design does two jobs at once: it gives shippers the proof they need to trust you with freight, and it gives drivers a fast, honest way to apply from a phone. That means two clear paths from the homepage (“Ship With Us” and “Drive For Us”), a short quote form, your authority and safety details, and job pages that show real pay and home time.
Most trucking sites do one of these well and the other badly. This guide shows you what to put on each side, what it costs, and how to avoid the mistakes that send shippers and drivers to the next carrier.
- Split the site into two paths on the homepage: one for shippers, one for drivers. They want completely different things.
- Shippers check your authority. Show your USDOT and MC numbers, equipment, lanes and insurance details plainly.
- Most driver applications now happen on smartphones, often after business hours, so your application must work on a phone.
- Drivers apply to several carriers at once. The carrier that answers first and shows pay clearly has the edge.
- A solid small-carrier site does not need a five-figure budget. Portals and tracking can be added later.
What should trucking company website design include?
Start by accepting that you have two audiences who never want to see each other’s pages. A logistics manager wants capacity, lanes and a quote. A driver wants cents per mile, home time and the equipment they will run. If both land on a homepage full of generic “We deliver excellence” copy, both leave.
The fix is simple. Put two big buttons near the top of the homepage: Get a Freight Quote and Apply to Drive. Everything else on the site hangs off one of those two paths.
Pages every trucking site needs
| Page | Who it is for | What it must show |
|---|---|---|
| Homepage | Everyone | What you haul, where you run, two clear buttons (quote and apply), phone number |
| Services / freight types | Shippers | Dry van, reefer, flatbed, LTL, dedicated, hazmat, one section or page each |
| Lanes and coverage | Shippers | Regions or a lane map, terminal locations, typical transit times |
| Equipment and fleet | Shippers and drivers | Truck and trailer types, counts, average fleet age, tracking technology |
| Safety and compliance | Shippers | USDOT and MC numbers, safety programs, insurance details, certifications you actually hold |
| Request a quote | Shippers | Short form, phone number, promised response time |
| Driver jobs (one page per position) | Drivers | Pay, home time, routes, equipment, requirements, benefits, apply button |
| About / contact | Everyone | Years in business, owners, address, hours, dispatch and recruiting contacts |
The shipper side: how to win freight from your website
Freight buyers do a lot of homework before they ever call. The 6sense 2025 B2B Buyer Experience Report found that buyers first contact a seller about 61% of the way through their buying journey, and the vendor that was already their favorite before that first contact wins about four times out of five. In plain terms: by the time a shipper picks up the phone, your website has already helped them rank you.
Show your authority and safety record
Shippers and brokers can look up any carrier on the FMCSA’s free SAFER Company Snapshot. Make their job easy and look confident: print your USDOT and MC numbers in the footer and on your safety page. A carrier that hides these looks like it has something to hide.
On the safety page, list your safety programs, driver training, ELD and tracking systems, and insurance coverage. Only mention certifications you really hold, such as SmartWay or hazmat endorsements. Never round up or make claims you cannot back with paperwork.
Make the quote form short
Long forms kill quotes. Ask for what dispatch needs to price the load and nothing more:
- Pickup city and ZIP or postcode
- Delivery city and ZIP or postcode
- Freight type and equipment needed (dry van, reefer, flatbed)
- Approximate weight and pallet count
- Pickup date or “recurring”
- Name, company, phone and email
Then tell people when they will hear back, for example “We reply to quote requests within one business day,” and only promise what you can keep. Put a direct dispatch phone number beside the form for urgent loads.
Be specific about what you haul
“Full truckload and LTL services nationwide” says nothing. “Temperature-controlled produce loads from the Central Valley to the Pacific Northwest, 48 reefers, team drivers available” tells a shipper in ten seconds whether you fit. Specific pages for each freight type or industry you serve (food and beverage, building materials, steel, auto parts) also help you show up for those searches.
The driver side: building a truck driver recruiting website
For many carriers, recruiting is the bigger problem. A report from the National Academies, covered by FreightWaves, put average annual turnover at large truckload carriers at 92.7% across ATA data from 1996 to 2023, and 77.6% at smaller fleets. Whatever you think of the “driver shortage” debate, churn that high means you are always hiring.
Drivers apply from their phones
Recruiting platform Tenstreet reports that about 80% of driver applications on its system are completed on a smartphone, with nearly half completed after business hours. A driver might read your job page at a truck stop at 10 p.m. If the form needs a desktop, a login or a PDF download, you lose them.
Practical rules for a phone-friendly application:
- Start with a short interest form: name, phone, email, CDL class, years of experience, state or province. Collect the full DOT-compliant application in the next step.
- Use big tap targets and a click-to-call button for the recruiting line.
- Offer text messaging if your team can handle it.
- Keep the page fast. The 2025 Web Almanac found only 48% of mobile sites pass Google’s Core Web Vitals, so a quick page already puts you ahead of many competitors.
Drivers compare carriers side by side
A Fall 2024 driver survey by Conversion Interactive Agency and People.Data.Analytics, reported by The Trucker, found that 85% of drivers apply to more than one carrier when they look for a new job. That has two lessons for your website.
First, show the facts drivers compare: pay range or cents per mile, sign-on bonus terms, home time, type of runs (OTR, regional, local, dedicated), equipment, benefits and requirements. Vague lines like “competitive pay” read as “lower than the others.”
Second, speed matters. Make sure every application lands in an inbox or recruiting system that someone checks daily, and set up an instant confirmation message so the driver knows a real person will call.
One page per position
Do not put every job on a single “Careers” page. Create a separate page for each role, such as “Regional Flatbed Driver, Home Weekly” or “Local Owner-Operator, Dallas.” Separate pages rank for more searches and are easier to share in ads and texts. Google also supports JobPosting structured data, which makes a job page eligible for Google’s job search results. Google says the salary you mark up must be the real base pay, not an estimate.
How to recruit truck drivers online (and where the website fits)
Your website is the hub, not the only channel. Job boards, Facebook and Google ads, driver referral programs and trade publications all bring drivers in. The problem is where they send people. If every ad points to a generic careers page, you waste the click.
A simple setup that works for small and mid-size fleets:
- Build one landing page per position with pay, home time and a short form.
- Point every ad and job board post to the matching page, not the homepage.
- Track where applications come from with a hidden “source” field or tagged links, so you know which channel produces hires, not just clicks.
- Add real proof: photos of your actual trucks and terminals, your safety record, and driver quotes only if you have written permission to use them.
- Follow up fast. Since most drivers apply to several carriers, the first recruiter to call often wins.
How much does a trucking company website cost?
It depends on whether you need a marketing site or software. A marketing site (services, lanes, quote form, driver jobs) is a normal business website. Shipment tracking portals, driver portals and TMS integrations are custom software and should be quoted separately.
| Option | Typical cost | Good fit for |
|---|---|---|
| DIY website builder | Roughly $12 to $40 a month on Wix or Squarespace annual plans, plus your time | Owner-operators and one- or two-truck outfits |
| Codixity Starter Website | From $450, up to 5 pages | Small carriers needing a clean site with a quote form and one jobs page |
| Codixity Business Website | From $1,250, up to 12 pages, quote forms, speed and schema | Fleets with several freight types and multiple driver positions |
| Custom portal or web app | Quoted per project | Shipment tracking, driver onboarding portals, dispatch dashboards |
| Care plan | From $49 a month | Updates, security, backups and small content changes |
Being honest: if you run one or two trucks and get your loads from brokers and load boards, a simple one-page site with your authority numbers and phone number is enough. A bigger site starts paying off when you want direct shipper freight or hire drivers every month. You can read more about platform choices in our WordPress vs Wix vs Squarespace comparison.
If you need a tracking portal, quote calculator or driver onboarding system, that is custom web app development, and it can be built in phases after the main site is live.
Common trucking website mistakes
- Stock photos of someone else’s trucks. Shippers and drivers notice. Photos of your real fleet, even from a phone, build more trust.
- No USDOT or MC number. It makes vetting harder and looks evasive.
- “Competitive pay” with no numbers. Drivers skip to the carrier that shows the range.
- Desktop-only or PDF applications. Most drivers apply on phones.
- Forms that go nowhere. Test your quote and application forms monthly. A broken form costs loads and hires without anyone noticing.
- Old job posts left live. Remove filled positions or mark them closed.
- One email for everything. Send quotes to dispatch or sales and applications to recruiting, so nothing gets buried.
Should you redesign your current trucking website?
If your site was built more than a few years ago, check it on your phone today. Can a driver apply in under two minutes? Can a shipper find your lanes and request a quote without scrolling forever? Are your authority numbers visible? If the answer to any of these is no, a website redesign will usually pay off faster than more ad spend. Our guide on redesigning without losing SEO explains how to keep the rankings you already have.
Frequently Asked Questions
What should be on a trucking company website?
At minimum: what you haul, where you run, your equipment, your USDOT and MC numbers, a short quote form, a phone number, and a separate page for each driver position with pay, home time and an apply button. Split the homepage into a shipper path and a driver path.
How do I recruit truck drivers online?
Create one landing page per position with real pay and home time, make the application work on a phone, send all job board and ad traffic to those pages, track where applications come from, and call applicants back quickly. Most drivers apply to more than one carrier, so speed matters.
Should a trucking company show driver pay on its website?
Yes, if you can. Drivers compare carriers side by side, and “competitive pay” tells them nothing. A pay range, cents per mile or weekly average, with clear bonus terms, gets more serious applicants. If you use JobPosting structured data, Google requires the salary to be the real base pay.
How much does a trucking website cost?
A DIY builder costs roughly $12 to $40 a month plus your time. A professionally built small-business site from Codixity starts at $450 for up to 5 pages, or $1,250 for up to 12 pages with quote forms, speed work and schema. Tracking portals and driver onboarding systems are custom software and quoted separately.
Do owner-operators need a website?
If you get all your loads from brokers and load boards, a simple one-page site with your authority numbers, equipment and contact details is enough. A fuller site makes sense when you want direct shipper freight or plan to hire drivers.
Can I add shipment tracking to my trucking website?
Yes. Tracking usually means connecting your website to your TMS or ELD provider, or building a simple customer portal. Treat it as a second phase after the main site is live, so you start getting quotes and applications sooner.
Get a free review of your trucking website
Want to know what is costing you loads or drivers? Send us your site and we will reply within 24 hours with a plain-English list of fixes, whether you hire us or not. Request your free website review or quote, or see examples of our work in the Codixity portfolio.
